Raj Gives Back

Building the ULTIMATE Marketing & Operations Machine

The Holiday 2012 issue of The Economist had a fantastic article on the history of hotels (Hilton, Marriott, Ritz, etc) and it quoted J.W. Marriott, Jr.

When I say that the company’s prosperity rests on such things as our sixty-six-steps-to-clean-a-room manual, I’m not exaggerating.

J.W. Marriott, Jr. Former CEO, Marriott Worldwide
From TheEconomist.com Be My Guest >

That quote resonated with me. In 2013, we embarked on a mission to create a “SOP Culture” at Brainlink and I’m happy to say, we’re succeeding.

DOWNLOAD RAJ’S MARKETING SOP HANDBOOK (or grab a printed copy from efolder’s boot in Nashville!)



379 Operational SOPs created
(we average of 2 NEW ones each week)

31 Marketing SOPs created
(average 1 every 2 weeks)

Why Am I Sharing My Secrets?

We’ve been fortunate to have a large number of mentors, coaches and well wishers who have contributed greatly to our success. I’ve learned a lot from my mentors…and have even more to learn.

I firmly believe that we learn MORE by teaching and sharing, than any other activity.

I also believe that those who have received have an obligation to give back to the community.

This is my Pay It Forward process.

Learn, implement, reap the rewards, pay it forward.

– Raj