SmartCEO’s know that SOP Culture is Critical for Increasing Profitability

Brainlink is a proud recipient of SmartCEO Magazine’s Culture Award, recognizing the undeniable fact that SOP culture is the most effective way to make your business better. Standard Operating Procedures (SOP) culture has helped Brainlink and our many clients to increase profitability and guarantee quality of service regardless of whether it’s being carried out by a new hire or a seasoned veteran. Find out how right now.

What Is SOP Culture?
SOPs are your way to document any given process in your business’ operation, from macro tasks like budget development, to daily rudimentary duties like sales pitches. By documenting every single possible aspect of your business, you develop a culture of SOPs that will minimize your time and money invested in a given action, and maximize the quality, and therefore, profit.

How Will SOP Culture Change Your Business For The Better?
As a culture, SOPs will overhaul the effectiveness of your business across every level of your operation, from the executive decisions down to the day-to-day interactions between your employees and customers. SOP culture will increase your business’ profitability in the following ways:

  • Customer Satisfaction: How often have you had an issue with your clients only trusting the most familiar of your representatives with their concerns? The representative in question may eventually leave the company, but obviously, you’d like to keep the client on board. Major fast food chains like McDonalds and Starbucks don’t have an issue selling their food and beverages just because a particular cashier no longer works for them, so why should you have the same type of problem? More than familiarity, your clients want consistency, and that’s precisely what SOP culture can offer you. Implementing well-defined SOPs for each and every task a technician could carry out for a client ensures that there’s no guesswork, no human error, and very little difference in the quality of work between one technician and another.
  • Greater Return on Investment: SOPs can drastically cut the time of any given task within your business’ operations. From hiring and training to marketing and budgeting, SOPs take once-tedious tasks and allow you and your employees to perform them on effectively, without risk of careless mistakes. Once you’ve initiated your business’ own SOP culture, you’ll quickly see the time spent on tasks cut down to as much as a tenth of the original time invested.
  • Do More With Less: Whereas some companies employ entire teams and even departments to handle operations, we can get it done with a fraction of the personnel, all thanks to SOP culture. As a nine-person IT firm, we have attracted the attention and gained business from significantly larger clients because we clearly demonstrate our adherence to standards, processes and effective documentation.
  • Scalable Culture: It doesn’t matter what you do or how many employees you have; SOP culture can easily adapt to fit your needs. You can document the processes carried out by your two-person operation in just the same fashion as you would for a 250 person, multi-location business. In the end, it’s all the same; your processes become quality controlled, consistent, valuable to the customer, and undeniably effective.

Start increasing your profitability today by adopting SOP culture. Get in touch with Brainlink at (917) 685_-7731 or to start your transition to SOP Culture.