| Brainlink Helps a Major Pharmaceutical Cut Costs, Reach Customers More Effectively | | Print | |
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Situation: A major pharmaceutical company's brand manager was using an advertising agency to build a portal website targeted to consumers to learn about diabetes. The advertising agency had limited technology capabilities and were using another 3rd party technology firm to develop the back-end code that would make the site work. This technical development was being done using the firm's proprietary software. The site worked properly, but the proprietary software was very expensive to use. Additionally, the brand manager was finding that communication with the technologists was inefficient and site changes and fixes were taking days and weeks for resolution. At one point, the site even went down during a major promotion and the technology firm took nearly a week to respond to the problem, costing the pharmaceutical brand awareness and esteem as well as wasting marketing dollars.
Solution: Brainlink worked with the advertising agency to augment the day-to-day operations of the site. This included 24x7 monitoring to ensure uptime. After quickly mastering the proprietary package, Brainlink soon worked with the brand manager and the ad agency to provide a migration development plan for updating the site with more cost effective technology. Result: Improved site navigation and performance resulting in better than 99.99% uptime with only 17 minutes of unscheduled downtime in over two-and-a-half years, all at a much lower cost than the original situation. For more information contact us at
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