Situation:
A new major prescription drug was coming to market. The IT Director and Brand Manager needed to find a solution to host the website that could support the traffic generated by a multi-million dollar ad campaign. The process for vendor selection took nearly nine months and included 'major' hosting firms such as IBM. 60 days before the scheduled site launch that was to coincide with the debut of the marketing campaign, the selected firm indicated that launch would take three months. This was a major threat to millions of dollars already spent on media placement.

Solution:
Within a week brainlink put together a proposal to manage and support the biggest website launch in the company's history.

Result:
brainlink was able to help save the company's multi-million dollar media investment and support their biggest blockbuster drug to date. The news of the website was featured on national media programs that included Good Morning America, The Today Show and World News Tonight. The flood of web site traffic was managed without a hitch, and the site remained stable and efficient for all visitors.

For more information contact us at